The chemist and later founder and shareholder of Valeo GmbH, Olaf Meinert, holds an Ego-T in his hand for the first time and switches overnight from a daily consumption of 80 tobacco cigarettes to zero. To this day, he still only vapes.
The online shop www.valeo-one.de goes online and in the first three months, wins hundreds of loyal customers for Ego-T, Dual Coils and Co.
Valeo GmbH is founded by the two partners Olaf Meinert and Ilonka Paul. Olaf Meinert, as a chemist, heads up the quality and the development departments. Ilonka Paul is responsible for managing the business as CEO.
The plan from the start was to ensure the purity and quality of our liquids through having our own production facility and pursuing a policy of continuous improvement – the first small production laboratory begins operations.
The first offline-shop opens in Itzehoe
Valeo is launched for the first time at “Intertabac”, the world’s largest tobacco trade fair, and successfully publicises Valeo-life, the nicotine substitute which it had developed in-house.
Valeo closes its first production laboratory, as it was becoming too small. In addition to the office space at its headquarters in Lieth / Schleswig-Holstein, a new production site is opened in Itzehoe.
Here, with 1,200 sq.m., there is now space for 50 employees in warehousing and production
Delivery of the first automatic liquid bottle production line with a volume of 1,200,000 pieces per production period, which is to support the previous production.
Meanwhile, a large part of the production chain is automated by machine nicotine transfer, filling and labelling.
At Intertabac, the Landewyck Group launches their “Fiesta” brand of liquid, which is produced by Valeo.
Valeo starts filling disposables
With delivery of a new filling machine, Valeo began striking out in another new direction with an initial production quantity of 480,000 units / month of disposable cigarettes, using the Valeo ‘made in Germany’ liquid.
Opening of the Valeo Logistics Centre
Valeo opens its new 1800 sq.m. logistics centre on the Margarete-Steif-Weg in Itzehoe, close to the production laboratory and with very good transport links to the A23.
Here, 25 new employees are beginning careers in warehousing, order processing and shipping.
Olaf Meinert is invited to talk on the topic of innovation in e-liquids (throat hit) as a speaker at the international conference on e-cigarettes.
The launch of the Valeo disposable e-cigarette was so successful that a second semi-automatic filling machine is installed in the production laboratory.
Valeo GmbH submits a process for PH-value modification of an e-Liquid to the Luxembourg Patent Office. This procedure enables the nicotine to be absorbed more quickly. The patent holders are Ms. Paul and Mr. Meinert for Valeo GmbH.
Valeo GmbH is developing a valve system for dropper applications in e-Liquid bottles as part of the upcoming TPD2 product safety requirements in Europe. This additional valve is designed to maximize the leakage safety of nicotine-bearing e-Liquids. This is also submitted to the Luxembourg Patent Office for patenting. Patent owners are Mrs. Paul and Mr. Meinert for Valeo GmbH.
Together with the Israeli company Lumiere, the development of a “Compensating Holders” is filed for patent. This hybrid holder enables the simultaneous use of tobacco and e-cigarette in one device. The taste substances lost by the pollutant filtering by means of a strong activated carbon filter are caught and/or balanced by the integrated e-cigarette. Patent owners are the Lumiere – profiles Technology Ventures and the Valeo GmbH
Relocation to the new Valeo headquarters at Gildeallee 5 in 25704 Meldorf. After almost 2 years all departments are now back under one roof. On now 2,500m² all employees are finally again a common large team.
Extension of the labelling machines by 3 further labelling lines, which also apply tactile warning signs on the applied label in one production step.
Expansion of the production capacities by 2 fully automatic production lines for e-Liquids.
Expansion of our production laboratory. Due to the increased product range in detail and the total sales in general, a part of our warehouse had to be used for laboratory expansion. Now the components of the substances to be processed are no longer measured and checked one after the other, but simultaneously by volume and density.
After 3 years of abstinence, Valeo GmbH was again represented at the Intertabak trade fair in Dortmund. In particular the new product range was presented here. Nicotine salts, besides the Shake´n Vape product range, as well as our new CBD series were introduced to the specialist audience.
Expansion of the production laboratory by an ultrasonic cavitation extractor. In order to be able to supply the best quality and CBD extracts also in the future, Valeo GmbH has decided to manage the most important production processes in-house. This includes in particular being able to extract cannabinoids and terpenes from hemp using the most modern and gentle methods. Supercritical CO2 extraction was yesterday – the future active ingredient extraction from plant material belongs to ultrasonic cavitation.
Launch of the CPNP registered Valeo CBD cosmetic range, which will also be available as whitebrand, OEM or private label for all customers. A comprehensive range aimed at the most diverse needs of female and male skin. Highly effective ingredient formulations complete the effect of CBD based on the latest dermatological findings. In addition, a collection of various CBD body care products has been developed, which even includes a tattoo ointment and is thus unique in its entirety on the market.
CBD Aminocare now as the latest innovation from the valeo development lab.
The combination of isolated amino acids with highly concentrated CBD as an effect booster for sleep promotion, diet support or as a mood enhancer.
With this product series, Valeo is taking a path of product optimization that has never been taken before.
Valeo now also offers small online stores and start-ups another e-commerce business model with its dropshipping service. No more expensive warehousing costs and liquidity that can open new doors for marketing instead of being tied up in goods.
Valeo GmbH has also defied the heavy worldwide losses caused by Covid-19 and continues to be successful and innovative on the market together with all its wholesale customers.
New start ups are planning the implementation of their brands based on our product range – large existing customers are planning new great exclusive products together with us.